This is a something a lot of radio advertisers have to consider. ![]() ![]() Here's the thing about humour: the more you hear it, the less funny it gets. NOBODY! So the way to cut through that indifference, make people listen and care about what you have to say is to entertain. And why is entertainment important? Because nobody wants to hear your advert. They embrace the emotional and the implied through short, amusing stories of people screwing up. With the added incentive of limited edition bars to persuade you to try one in-store today. ![]() Snickers satisfies your hunger and gets you back to your best. They present a problem then position their product as the answer. Good casting, performance and use of the medium by slowing down the music to dramatise and amplify their core message ‘ you’re not you when you’re hungry’.Īgain the ad is about the buyer, not the seller. ![]() Here's What Group Head of Creative, John-Paul Hughes Thinks: Similar in style to the KFC ‘worst thing ever’ campaign, ‘confessions’ takes a talking head style, shameful confessions and gives them a novelty, absurd twist. In the madly famous ‘You’re not you when you’re hungry’ lineage, Snickers is back with ‘Confessions’ Your browser does not support the audio element.
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